The occasion: the announcement of a July 31st release date for the most-anticipated album of 2012, Ross� long-awaited God Forgives, I Don�t. (� New York, NY)� Weeks ago, hip-hop�s elite gathered in a mid-town Manhattan hotel ballroom around the genre�s reigning boss - Rick Ross � in a show of unilateral respect and branding force befitting a man of his burgeoning stature. If this record does what it's supposed to do, the Bawse will perfectly positioned to stake his claim as one of the greatest who ever did it.� - Complex The smart money says that Rick Ross will continue the growth curve he's exhibited with his first four releases-but expectations are higher than ever. God Forgives, I Don't will likely determine Rick Ross's place in hip-hop history. Since then, his stature in the game has grown exponentially, with the growth of the Maybach Music Group brand, his epic Rich Forever mixtape-arguably the best rap album of 2012 so far-and a handful of stellar guest appearances. �Believe it or not, it's been two years since Rick Ross's last solo album Teflon Don hit stores. If his new record, God Forgives, I Don't, doesn't follow suit, it will shock everyone in the music industry who knows anything.� - GQ
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He has started to exhibit the signs of mainstream iconic status�appealing to the full spectrum �Three of his last four albums have debuted at no. �You can't listen to any station that plays hip-hop for an hour and not hear a Rick Ross song. Feel as much like Ross as he does, and you become your own boss.� � The New Yorker �Both physically and culturally very large �his voice sells, the way Sinatra once sold an implacable but supple kind of confidence.Ross�s confidence can transfer easily to anyone�s inner life, with a little suspended disbelief, and that makes him a kind of motivational speaker. �GOD FORGIVES, I DON�T� SET FOR JULY 31ST RELEASE ON DEF JAM RECORDINGS/MAYBACH MUSIC GROUP